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A living case study

Our managing director Niels Roelofsen gives an exciting presentation to students of the University of Applied Sciences Coburg...

"From the everyday life of a CEO" - this was the title of the invitation card to the lecture series "Personal pratice in dialogue", which Professor Dr. Hedwig Schmid created at Coburg University of Applied Sciences and regularly invites interesting personalities with exciting topics to Coburg.

The lively presentation by Mr. Roelofsen was anything but theoretical. In the well-filled Audimax he reported on his experiences as managing director of a globally operating company. He received his first applause after the words: "You don't have to write anything down."

Roelfosen dealt with the different aspects and challenges, both private and professional, to run a company with tradition and to make it prepared for the future; combined with intercultural requirements in the age of globalized and digitized markets. He talks about the different ways of working and approaches between Europe and Asia. He even sees differences in business relationships within Germany: "You have to find a healthy balance. If both sides come closer, both sides will succeed." Strategic change at various levels is his main goal.

Niels Roelofsen's open, honest manner is well liked, as the big applause at the end clearly shows. Exciting discussions were held in a smaller group during the following get-together.

"A presentation that not only encourages us to think, but also to act and implement changes within our own sphere of influence," said one of the guests, who came especially from Forchheim, Germany, from, Siemens Healthineering.

 

 

Link: Coburg University

 

Photos: Martin Rehm